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Food innovation according to Rouages: balancing naturalness and performance

27 March 2025

In a sector where consumer expectations and knowledge are constantly evolving, food innovation can no longer be purely technological—it must also be responsible and natural. At Rouages, we firmly believe that performance and naturalness are not mutually exclusive. On the contrary, they must go hand in hand to meet the growing demands for quality, clean labeling, and authenticity.

At Rouages, we have chosen to ensure total traceability of our raw materials, from the field to your warehouse. This is not a trivial decision: it guarantees our clients complete transparency regarding the origin of the ingredients we select, while ensuring strict food safety standards. More importantly, it is part of a sustainable partnership approach with our producers and suppliers.

In the world of flavors, aromas play an essential role. They awaken our senses, enhance dishes, and are often perceived as a sign of quality and freshness. Whether synthetic or “natural,” many aromas are often the result of ultra-processing.

Rouages, a specialist in natural aromatic solutions, is proud to announce that it has been awarded the GOÛM Label, a distinction that underlines the company’s commitment to naturalness and respect for processes free from ultra-processing and synthetic additives.

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