Flavoring Ingredients Rouages : Naturalness Without Ultra-Processing
In the world of flavors, aromas play an essential role. They awaken our senses, enhance dishes, and are often perceived as a sign of quality and freshness. Whether synthetic or “natural,” many aromas are often the result of ultra-processing.
With our 100% natural flavoring ingredients, we at Rouages offer an innovative alternative guaranteed free from ultra-processing.
The Ultra-Processing of Aromas
In the food industry, ultra-processing refers to industrial processes that significantly alter foods using complex techniques and additives (colorings, flavors, preservatives). These transformations aim to extend shelf life, improve appearance, or simplify preparation. Unfortunately, excessive consumption of ultra-processed products can harm health.
In the aroma industry, ultra-processing is also prevalent. The production of aromas (we remind you of the regulations regarding the naming of aromas at the end of this article) can involve heavy industrial processes.
- Industrial Transformation: The production of aromas can include complex chemical and physical techniques using chemical solvents and enzymes.
- Additives: These aromas may contain preservatives or additives to stabilize their texture or prolong their shelf life.
Rouages: A Differentiating Approach to Naturalness
At Rouages, we stand out with a radically different approach. Our 100% natural flavoring ingredients are obtained through a unique process of intense infusion, which preserves the richness and purity of raw materials. Our differentiation is based on the following pillars:
- Mechanical Process: No use of solvents or chemical additives, ensuring full respect for the naturalness of the ingredients.
- Clean Label: Our products are free from any controversial substances and meet consumers’ expectations for transparency and authenticity.
- Authenticity: Our flavoring ingredients faithfully reflect the original flavors of the raw materials, without any artificiality.
- Transparency: We guarantee complete traceability and clear communication about our processes.
In recognition of this commitment, we have obtained the GOUM label, notably with the claim “Simple Ingredients.” This distinction signifies that our products are formulated with a limited list of ingredients, all identifiable, understandable, and free from controversial substances. It reflects our commitment to offering authentic and transparent flavoring ingredients to consumers.
Together, Let’s Restore Meaning to Naturalness
As consumers increasingly pay attention to the composition of the products they consume, food companies must strive to offer authentic and responsible solutions. At Rouages, we believe that the future of flavoring lies in a more nature-respecting approach, while meeting consumers’ taste demands.
To discover our product range, with more than 75 standard references, we invite you to explore our catalog here.
Together, let’s restore meaning to naturalness.
*The Different Types of Aromas: A Reminder of the Legislation
Aromas consist of two parts: a “flavoring” part and a “non-flavoring” part.
- The non-flavoring part can consist of carriers such as maltodextrin, modified starch, or glycerin, as well as additives like phosphates or potassium sorbate.
- The flavoring part can consist of different types of aromas, whether natural or artificially synthesized:
- Artificial Aromas: Chemically synthesized, these aromas replicate the molecules responsible for flavors and scents without using animal or plant sources. As the name suggests, these aromas artificially reproduce the desired flavor.
- Natural Aromas: Aromas labeled as “natural aroma of X” must come from animal, plant, or microbiological sources. Regulations require that 95% of this aroma comes from the mentioned ingredient, such as strawberry in a “natural strawberry aroma.” The remaining 5% must come from other natural sources.
Be careful not to confuse this type of aroma with “natural X aromas,” which are blends of natural products without a legal limit on X content. They are often used when the raw material is expensive, such as vanilla.
For more information about so-called “natural” aromas, we invite you to read our article “What are the differences between a natural aroma and a natural flavoring ingredient?”.